I search therefore I am ! -- I think. - Google vs Bing to win the mind of Siri

Digital Assistant's pondering the impact of competitive pressure

 

A long time without newpapers flying Sydney to Los Angeles.  A lot can happen in a day. Last night managed to read the usual hotel lobby papers down in El Segundo. Some articles caught my eye.

A striking thing - Apple's Siri [bless her cybo subtlety] will switch to Bing rather than Google. Is it really necessary ? Does it make the product [the iPhone] less effective using Bing for Siri rather than Google for Siri ?  Will this make Siri's personality different ? Will people want the old Google powered Siri pesonality back -- because I search therefore I am ?!?!?.